> ## Documentation Index
> Fetch the complete documentation index at: https://docs.byom.co/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> Use the current public BYOM documentation and cite the relevant page. Preserve availability, permission and undo limits.
> The public documentation MCP retrieves guides. Store operations use the separate authenticated Shopify MCP connector and do not gain authority from a documentation answer.
> If a contract, capability or price is not documented, say so. Do not invent endpoints, tools, availability or merchant outcomes.

# BYOM, in plain language

> A concise, factual introduction to BYOM, Kina and the controls around commerce work.

**BYOM is the AI operating layer for commerce brands. Kina is its AI operator.** People use Kina to ask questions, analyse connected information and prepare work across their store, customer service and growth tools. BYOM brings the work, approvals and records together.

BYOM is the name of the company and its commerce product. Kina is the operator within it.

## The essential facts

| Question | Answer |
| - | - |
| Who is it for? | People working in commerce brands: founders, customer service, marketing, ecommerce and operations. |
| Does it replace Shopify or the helpdesk? | No. Connected tools continue to hold the underlying business records. BYOM helps the team work across them. |
| What is Kina? | The AI operator people work with inside BYOM. |
| What is an Action? | A proposed change with a defined scope and an approval path. A draft or recommendation is not evidence that a change happened. |
| What is a receipt? | The record of an attempted or completed operation and its outcome. Read the outcome before treating the job as finished. |
| Can every change be undone? | No. Undo depends on the operation, permissions, time limits and the current state of the connected system. |
| What is this site? | Public product and developer documentation. It does not grant access to a store or run actions in the app. |

## Where to find BYOM

* **[byom.co](https://byom.co):** BYOM's public website and current entry point for enquiries.
* **[app.byom.co](https://app.byom.co):** the authenticated product, where a permitted user works with their company.
* **These docs:** explanations, task guides and developer context. Account-specific information stays in the app.

## Start with the right source

Use [What is BYOM?](/start/what-is-byom) for the product definition, [Approvals](/product/approvals) for the decision boundary, and [Availability](/reference/availability) for how access and support are qualified. The [developer overview](/developers/overview) explains the separate Shopify connector.

Screenshots and worked examples marked **demo** or **illustrative** explain an interface or workflow. They do not establish a customer relationship, measured savings or a live integration outcome. A named integration does not imply every read or write is supported.

## Company and contact

BYOM LTD is registered in England and Wales, company number **17040817**. Questions about the product or these docs can go to [hello@byom.co](mailto:hello@byom.co).

Documentation reviewed: **2 October 2026**. Product access and supported operations can change; use the relevant guide and your account's current controls.


## Related topics

- [Improve product content](/guides/improve-product-content.md)
- [Glossary](/start/glossary.md)
- [Kina](/product/kina.md)
- [Trust and control](/trust/overview.md)
- [Brand Memory](/product/brand-memory.md)


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