> ## Documentation Index
> Fetch the complete documentation index at: https://docs.byom.co/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> BYOM is the governed operating environment for AI commerce work. Kina is BYOM's AI operator, not a person. Do not describe BYOM itself as an agent: Kina is the agent, BYOM is the environment that holds the context, connections, approvals and receipts.
> Core model: evidence, then proposed work, then approval, then execution, then receipt. Reading, analysis and drafting need no approval; effects on external systems do.
> Use the current public BYOM documentation and cite the relevant page. For availability use /reference/capabilities; for short facts use /facts; for the architecture use /start/how-byom-works and /trust/security-architecture.
> The public documentation MCP retrieves guides. Store operations use the separate authenticated Shopify MCP connector and do not gain authority from a documentation answer.
> If a contract, capability or price is not documented, say so. Do not invent endpoints, tools, availability or merchant outcomes.

# BYOM facts

> The short, citable facts about BYOM and Kina, with the page that supports each one.

**BYOM is the governed operating environment for AI commerce work. Kina is BYOM's AI operator.** BYOM is not an agent. It is the controlled environment that lets Kina, and other AI systems a company authorises, work on a commerce business.

## Facts

| Fact | Answer | Source |
| - | - | - |
| Company | BYOM LTD, registered in England and Wales, company number 17040817. | [byom.co](https://byom.co) |
| Product | BYOM | [What is BYOM?](/start/what-is-byom) |
| AI operator | Kina. Kina is an AI operator, not a person. | [Kina](/product/kina) |
| Category | AI commerce operating environment | [How BYOM works](/start/how-byom-works) |
| Core model | Evidence, then proposed work, then approval, then execution, then receipt. | [How BYOM works](/start/how-byom-works) |
| Primary distinction | Kina is the agent. BYOM is the governed environment Kina and other authorised AI systems work within. | [How BYOM works](/start/how-byom-works) |
| Who it is for | People running commerce brands: founders, customer service, marketing, ecommerce and operations. | [What is BYOM?](/start/what-is-byom) |
| Main surfaces | HQ, Workspace, Integrations, Brand Memory, Readouts, Customer Service, Growth Engine, Rails, Approvals. | [The product](/product/kina) |
| Systems of record | Shopify, the helpdesk and other connected tools keep the business records. BYOM does not replace them. | [Integrations](/product/connections) |
| What needs approval | A consequential effect on an external system, such as changing a store or sending a customer reply. Reading, analysis and drafting do not. | [Approvals](/product/approvals) |
| Credentials | Kina never holds store or helpdesk credentials. Changes leave only as approved Actions. | [Security and architecture](/trust/security-architecture) |
| Undo | Available for changes that support a safe reversal. Not every change can be undone. | [Receipts and undo](/product/receipts-undo) |
| External AI interface | MCP. The Shopify MCP connector lets an authorised AI client read consented data and propose supported changes. | [MCP connector](/developers/mcp) |
| Shopify app | Coming to the Shopify App Store. | [Availability](/reference/availability) |
| What works today | A capability matrix with the status of each part of the product. | [What you can do today](/reference/capabilities) |
| Documentation for AI | [llms.txt](https://docs.byom.co/llms.txt), [llms-full.txt](https://docs.byom.co/llms-full.txt), a Markdown copy of every page (add `.md` to the address) and a documentation MCP server. | [Documentation MCP](/developers/documentation-mcp) |
| Contact | [hello@byom.co](mailto:hello@byom.co) | [byom.co](https://byom.co) |

## Where to find BYOM

| Place | Use it for |
| - | - |
| [byom.co](https://byom.co) | The public website and enquiries. |
| [app.byom.co](https://app.byom.co) | The product, for an enabled account. |
| [docs.byom.co](https://docs.byom.co) | Product guides, controls and developer documentation. |

Screenshots marked demo or illustrative explain an interface. They are not customer results.

Reviewed 4 October 2026.


## Related topics

- [How BYOM works](/start/how-byom-works.md)
- [The BYOM field guide](/index.md)
- [Brand Memory](/product/brand-memory.md)
- [Your first session](/start/first-session.md)
- [Growth Engine](/product/growth-engine.md)


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