BYOM, in plain language

BYOM is the AI operating layer for commerce brands. Kina is its AI operator. People use Kina to ask questions, analyse connected information and prepare work across their store, customer service and growth tools. BYOM brings the work, approvals and records together. BYOM is the name of the company and its commerce product. Kina is the operator within it.

The essential facts

Question	Answer
Who is it for?	People working in commerce brands: founders, customer service, marketing, ecommerce and operations.
Does it replace Shopify or the helpdesk?	No. Connected tools continue to hold the underlying business records. BYOM helps the team work across them.
What is Kina?	The AI operator people work with inside BYOM.
What is an Action?	A proposed change with a defined scope and an approval path. A draft or recommendation is not evidence that a change happened.
What is a receipt?	The record of an attempted or completed operation and its outcome. Read the outcome before treating the job as finished.
Can every change be undone?	No. Undo depends on the operation, permissions, time limits and the current state of the connected system.
What is this site?	Public product and developer documentation. It does not grant access to a store or run actions in the app.

Where to find BYOM

byom.co: BYOM’s public website and current entry point for enquiries.
app.byom.co: the authenticated product, where a permitted user works with their company.
These docs: explanations, task guides and developer context. Account-specific information stays in the app.

Start with the right source

Use What is BYOM? for the product definition, Approvals for the decision boundary, and Availability for how access and support are qualified. The developer overview explains the separate Shopify connector. Screenshots and worked examples marked demo or illustrative explain an interface or workflow. They do not establish a customer relationship, measured savings or a live integration outcome. A named integration does not imply every read or write is supported.

Company and contact

BYOM LTD is registered in England and Wales, company number 17040817. Questions about the product or these docs can go to hello@byom.co. Documentation reviewed: 2 October 2026. Product access and supported operations can change; use the relevant guide and your account’s current controls.

​The essential facts

​Where to find BYOM

​Start with the right source

​Company and contact

The essential facts

Where to find BYOM

Start with the right source

Company and contact