BYOM facts - BYOM Docs

BYOM is the governed operating environment for AI commerce work. Kina is BYOM’s AI operator. BYOM is not an agent. It is the controlled environment that lets Kina, and other AI systems a company authorises, work on a commerce business.

Facts

Fact	Answer	Source
Company	BYOM LTD, registered in England and Wales, company number 17040817.	byom.co
Product	BYOM	What is BYOM?
AI operator	Kina. Kina is an AI operator, not a person.	Kina
Category	AI commerce operating environment	How BYOM works
Core model	Evidence, then proposed work, then approval, then execution, then receipt.	How BYOM works
Primary distinction	Kina is the agent. BYOM is the governed environment Kina and other authorised AI systems work within.	How BYOM works
Who it is for	People running commerce brands: founders, customer service, marketing, ecommerce and operations.	What is BYOM?
Main surfaces	HQ, Workspace, Integrations, Brand Memory, Readouts, Customer Service, Growth Engine, Rails, Approvals.	The product
Systems of record	Shopify, the helpdesk and other connected tools keep the business records. BYOM does not replace them.	Integrations
What needs approval	A consequential effect on an external system, such as changing a store or sending a customer reply. Reading, analysis and drafting do not.	Approvals
Credentials	Kina never holds store or helpdesk credentials. Changes leave only as approved Actions.	Security and architecture
Undo	Available for changes that support a safe reversal. Not every change can be undone.	Receipts and undo
External AI interface	MCP. The Shopify MCP connector lets an authorised AI client read consented data and propose supported changes.	MCP connector
Shopify app	Coming to the Shopify App Store.	Availability
What works today	A capability matrix with the status of each part of the product.	What you can do today
Documentation for AI	llms.txt, llms-full.txt, a Markdown copy of every page (add `.md` to the address) and a documentation MCP server.	Documentation MCP
Contact	hello@byom.co	byom.co

Where to find BYOM

Place	Use it for
byom.co	The public website and enquiries.
app.byom.co	The product, for an enabled account.
docs.byom.co	Product guides, controls and developer documentation.

Screenshots marked demo or illustrative explain an interface. They are not customer results. Reviewed 4 October 2026.

​Facts

​Where to find BYOM

Facts

Where to find BYOM