The flow
YOUR SYSTEMSThe records stay where they are
- 01Company dataStore, helpdesk, marketing and payments
- 02IntegrationsAuthorised links, each with its own permissions
THE WORKReading, analysing and drafting need no approval
- 03Brand MemorySource-backed context about your company
- 04Kina and authorised AIThe operators. They work inside BYOM
- 05Workspace, Readouts, RailsWhere the work becomes visible
- 06Proposed actionExact target, change and evidence
THE EFFECTOnly through a decision and a single write path
- 07ApprovalA person with authority decides
- 08ExecutionBYOM sends exactly what was approved
- 09ReceiptWhat was attempted and what happened
Kina is the agent. Everything around it, from the integrations to the receipt, is BYOM.
The layers
What sits where
Kina does the work. Ask a question, investigate an enquiry or prepare a product description and Kina reads the sources your company can access, shows its working and prepares the result. None of that needs approval. BYOM holds the authority. Kina never holds your store or helpdesk credentials. It cannot write to a connected system directly. When work needs an effect, Kina proposes an Action and BYOM takes it from there: the person with authority decides, BYOM executes exactly what was approved, and the receipt records the result. Your tools keep the records. Shopify, your helpdesk and other connected services remain the systems of record. BYOM adds the operating layer around them: what was asked, what evidence was used, what was proposed, who decided and what happened.One job through the flow
- Your Shopify catalogue is connected through Integrations.
- Kina reads the product facts and your brand guidance in Brand Memory.
- It finds three descriptions that never mention the material and drafts better ones in Workspace.
- The edits become one Action: the products, the fields, the before and after, and the evidence.
- An owner approves it.
- BYOM applies the change and writes a receipt for each product, with undo where the change supports it.

