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Use Growth Engine to choose a product to examine, prepare a creative brief and check the results of completed work. Kina can investigate opportunities and draft content or recommendations. Supported publishing, activation and spend need their own review and approval.

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Use a defined question

Start with a product, campaign or commercial question. For example: “Review this product’s evidence and current description. Suggest a clearer customer message, explain the assumptions and prepare two alternatives.” A product recommendation should explain the data it used and the data it lacks. Strong content is not proof that an advertising account is connected, an audience is reachable or a campaign will be profitable.

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Evidence, forecast and outcome

Use the right evidence for the decision:
  • Evidence: what a connected source reported, with its coverage and period.
  • Forecast: an estimate based on stated assumptions.
  • Outcome: what was measured after work happened.
A forecast is not revenue received. A correlation after a change does not by itself establish that the change caused it. Compare compatible periods and be explicit about incomplete data.

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Review the effect

Check product claims and brand guidance before using a draft. Review destinations, rights and any spend before approving external work. An approved content edit is not blanket approval to launch an advertising campaign.

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Availability

Preparation, connected analytics, media and activation capabilities have separate enablement and provider requirements. Check the available controls and connection information for your company before planning work in a channel.

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Move from a commercial question to reviewable work

Growth Engine is organised into Overview, Products, Creative, Campaigns, Discovery and Results. Discovery is shown when that capability is available. Use the sections in the order your task needs; check connection and spending permissions for the operation you need. Start with the connected store and the evidence needed for the question. If an advertising or analytics source is required, check it in Integrations. A shop with catalogue access can still lack traffic or campaign evidence.

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Work one product through the decision

Choose a product in Products and inspect its evidence before deciding it should be promoted. A recommendation can identify an opportunity or a reason to hold and fix the product first. Missing descriptions, incomplete facts or unavailable data need different work from an advertising launch. Where the product offers Write a brief, use it to carry the chosen product into the creative work. Read the brief and source facts before generating or using output. A generated image or polished copy does not settle usage rights or the truth of a claim. When work reaches review, inspect the exact version and any attached media. Editorial acceptance does not authorise publishing, rights reuse or spend. Use the separate proposed effect and approval for a supported external operation.

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Worked example: a recommendation with incomplete evidence

North Coast Goods wants to promote an overshirt. Its catalogue has good product facts, but a care section is incomplete and the campaign account is not connected. A useful first step is to fix the care content from verified information and prepare a brief. The campaign’s performance needs evidence from the advertising account. A forecast should identify the missing campaign inputs and state its assumptions; it must not invent an account result. After a content change completes, Results can help inspect the relevant measured period where data is available. Suppose sales rise during the same week as a promotion and a stock replenishment. The rise is an observation; attributing all of it to the description requires more evidence.

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If a recommendation or result is unavailable

Check the reason and which source was read. An incomplete feed should remain partial. A previous-period baseline must match the metric, period and source definition. Changing the chart does not make incomparable data comparable. If an attached creative version cannot be reviewed, restore that exact version or reject the proposal. Do not approve a different asset based on a preview from an earlier draft. Reviewed 2 October 2026.